Building Brands: For an everlasting experience
Media Placements: At the right place at the right time
Writing and Repurposing: The importance of getting it ‘write’
Strategic Communications: Forging the path ahead, together

Building Brands:

In today’s digital landscape, building a brand isn’t just about creating a logo or a catchy tagline; it’s about crafting an immersive and unforgettable experience for your audience. A successful digital strategy goes beyond mere transactions; it forges meaningful connections with consumers that resonate long after they’ve interacted with your brand. By leveraging innovative technologies and creative storytelling, businesses can create brand experiences that leave a lasting impression, fostering loyalty and advocacy among their target audience. Whether it’s through engaging social media campaigns, personalized content, or interactive website experiences, prioritizing the creation of memorable brand moments is essential for staying relevant in the ever-evolving digital ecosystem.

Case Study

A global chemical leader successfully enhanced its brand visibility and engagement in the Indian market through a comprehensive digital strategy implemented with Owlsurf Digital. The strategy focused on leveraging social media platforms and Google Ads to reach the target audience effectively.

On social media, the company achieved significant engagement with 5.51 million impressions, 57,000 fans and followers, and 63,000 engagements, leading to a 1000% increase in followers and a 99.2% increase in engagement within a year. This was accomplished by creating compelling content, engaging with the audience, and building a dedicated online community.

In Google Ads, company achieved a remarkable 3X increase in ROI with 6.23 million impressions, 104,000 clicks, and a conversion rate of 5.63%. Through strategic measures such as ad and keyword optimization, the company saw a 6% increase in click-through rate and a monthly increase of 15% in conversions, resulting in a year-over-year growth of 38%.

How we achieved it?

Audience Research and Segmentation:

Conducted thorough research to understand the target audience’s demographics, interests, online behavior, and pain points. Segmented the audience into distinct groups based on their characteristics and preferences.

Personal Development:

Created detailed personas representing different segments of the target audience. Developed insights into each persona’s needs, challenges, goals, and preferred communication channels.

Content Strategy:

Developed a content strategy aligned with the identified personas and their journey in the sales funnel. Created high-quality, informative, and engaging content tailored to address the audience’s needs and interests. Utilized various content formats such as articles, videos, infographics, and webinars to cater to different preferences and stages of the buyer’s journey.

Social Media Marketing:

Leveraged social media platforms  Facebook and  LinkedIn, to increase brand visibility and engagement. Developed a consistent posting schedule and shared relevant content, including industry news, product updates, success stories, and user-generated content. Actively engaged with the audience by responding to comments, messages, and mentions promptly.

Continuous Improvement:

Stayed updated with the latest digital marketing trends, technologies, and best practices. Tested new strategies, channels, and tactics to stay ahead of the competition and continuously improve performance. Implemented a culture of experimentation and learning to foster innovation and growth.